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April Achievers adapt to changing customer

Good advice is sometimes hard to find, but it’s something the staff at Bomaderry Country Store pride themselves on providing to their customers.

Bomaderry, on NSW’s South Coast, has taken out this April’s Agsafe Achievers Award for not only providing the best agvet chemical advice, but also remaining compliant with their WHS needs.

Sales advisor Robert Morschel said the store has had to broaden its range of agvet chemical products in recent years to meet the needs of a constantly changing customer while also attracting the general public.

(L-R) Les Mc Master, Rob Bricklebank, Don Clements, Vikki Mitchell, Robert Morschel and Donna Harvey.

“There’s always that perception, being a rural shop, people think ‘oh, it’s only a shop for the farmers’ and that still exists today,” he said.

“People come in and say ‘we weren’t sure if we can shop here’.  So we’re trying to attract those customers along with a lot of hobby farmers now out of Sydney.”

Mr Morschel said because selling chemicals is a big part of their business, being Agsafe trained and accredited means he and his staff are able to provide relevant advice to customers.

“Once I know it, I can pass it on to customers,” he said. “A majority of our customers don’t know what they’re taking home sometimes and Agsafe gives you the confidence to give that advice.”

Southern NSW Agsafe Facilitator, George Kinniburgh said Mr Morschel and Bomaderry’s Manager Don Clements, have created a safe working environment for customers and staff.

“Robert and Don have both done a very good job,” Mr Kinniburgh said. “Robert, who handles all the Agsafe duties for the store, is very diligent and reliable at minimising the risks associated with handling and storing chemicals.”

“The level of advice to customers is well respected in the community, especially in a constantly changing area like the south coast.”

Mr Kinniburgh said the refurbished store is impressive, displaying all agvet chemicals correctly.

“Segregation of hazardous material is well thought out and the yard area is diligently set up with regards to how traffic is managed,” he said.

Mr Morschel said he makes sure all staff have the right Agsafe training and meet training due dates.

“Everyone is hands on and trained up on all the products,” Mr Morschel said. “George is great. We get along with him really well and, more importantly, I feel comfortable talking to him about issues we have.”


April 2013